We at the UpSpring Baby value your privacy. We do not share or sell your information to third parties. Our Internet store allows you to buy UpSpring Baby products, enter occasional contests, receive special discounts, fill out surveys, and receive newsletters, e-mails and other promotional information from us. We use the information that we collect about you exclusively to fulfill your product and service purchases and to create a more personalized online experience. This policy may change from time to time. All changes will be posted on this website as indicated in Section 9 below. Your information is not shared with third parties except for the purpose of credit/debit card processing.

Questions regarding this policy should be directed to

or by sending a letter to the following address:

This Privacy Policy will explain the following regarding use of our website, UpSpringBaby.com:

1. What information does UpSpringBaby.com collect from you and for what purpose?
2. Where does UpSpringBaby.com collect information about you?
3. Who is collecting your information?
4. How can you update or correct your personally identifiable information?
5. What are your choices regarding collection, use, and distribution of your information?
6. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
7. UpSpringBaby.com and third-party use of "cookies" and "action tags."
8. Contacting UpSpringBaby.com about privacy questions or concerns
9. Privacy policy changes
10. Links to Third Party Sites

1. What information does UpSpringBaby.com collect from you and for what purpose?

   In order to better provide you with numerous products and services, UpSpringBaby.com collects two types of information about its visitors: personally identifiable information and non-personally identifiable information. Our primary goal in collecting information from you is to provide you with a smooth and customized experience while using our site.

   In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents, and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.

   Personally Identifiable Information:
   This refers to information that lets us know the specifics of who you are. Personal information is requested when you order a product or service, enter contests or sweepstakes, fill out surveys, and send us feedback. For example, this information might include your name, billing address, shipping address, telephone number, e-mail address, credit/debit card or other payment information, and product details. With this information, UpSpringBaby.com can fill your orders and better provide you with personalized services.

   Non-Personally Identifiable Information:
   This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site’s Uniform Resource Locator (”URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (”IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (”TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computer require IP addresses in order for users to communicate on the Internet, browse and shop.

2. Where does UpSpringBaby.com collect information about you?

   UpSpringBaby.com gathers information in the following ways:

   Shopping: UpSpringBaby.com collects information from visitors to its site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of its site that visitors viewed during their visit, whether the visitor’s computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on its site.

   Ordering: When you order from UpSpringBaby.com, it collects personally identifiable information from you. If you order one of our products or services, UpSpringBaby.com will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit/debit card or other payment information, order number, referring URL, IP address, page you bought from and a password. It collects this, and other information, as disclosed in this policy, in order to fill your order, to communicate with you about your order and possibly to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use.

   Online Surveys and Polling: In order to improve our services to you, we may ask some of our customers to voluntarily complete surveys. Individual survey answers are confidential, although only non-personally identifiable information is collected. If you do not wish to participate in a survey, simply decline to participate when asked.

   Contests and Sweepstakes: If UpSpringBaby.com should hold a contest or sweepstakes and you opt to enter, it may ask you for contact information such as your name, address and e-mail address in order to administer the contest, to send you promotional e-mails, notify winners and make the winners’ list publicly available pursuant to certain states’ laws. Your consent to such promotional use and disclosure of this information is a condition of your participation. As a condition of receiving any prize, you will be required to submit an Affidavit of Eligibility, for UpSpringBaby.com to ensure that you are eligible to receive the prize according to the Contest Rules.

   Newsletters & Promotional E-mails: Periodically, we may offer free newsletters, and promotional e-mails as a service to our customers. These newsletters and e-mails will be sent to you via e-mail and will contain information on how to opt out of future newsletters and promotional e-mails.

   Contact Information: If you contact UpSpringBaby.com or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, e-mail address and order information in order to send you a reply.

   Cookies: We may use cookies in the operation of our site; to find out what cookies are and how they are used, see Section 7 below.

3. Who is collecting your information?

   Only UpSpring Baby maintains and may use your information. It is not shared with any other third parties with the exception of credit/debit card processing centers and as for those parties, the only information shared is that information which is necessary to process your order.

4. How can you update or correct your personally identifiable information?

   You have the ability to access and edit the personal information that you have provided to UpSpringBaby.com. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your personally identifiable information will be completely removed from our backed-up databases.

5. What are your choices regarding collection, use, and distribution of your information?

   We may from time to time send you e-mail or other communications regarding current promotions, specials, and new additions to the UpSpringBaby.com site. You may "opt-out," or unsubscribe from our newsletters by following the unsubscribe instructions in any e-mail you receive from us, or by sending an e-mail to
   
   . After doing so, UpSpringBaby.com users will not receive future promotional emails unless they open a new account, enter a contest, or sign up to receive newsletters or emails. Please allow up to 2 weeks to process your request.

6. What security precautions are in place to protect against the loss, misuse, or alteration of your information?

   When you access your account information, the information is kept on a secure server. All of the customer data we collect is protected against unauthorized access by physical security means.

7. "Cookies"

   Cookies: When you use our site we may store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to UpSpringBaby.com. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.

8. Contacting UpSpringBaby.com about privacy questions or concerns

   If you have any questions about this Privacy Policy, the practices of UpSpringBaby.com, or your dealings with UpSpringBaby.com, please contact UpSpring, Ltd. by sending a letter to:

   
   UpSpring, Ltd.
   Attn: Privacy Compliance Officer
   P.O. Box 50588
   Austin, TX 78763
   

   You may also contact us by e-mail at
   
   

9. Privacy policy changes

   This Privacy Policy was last changed on February 2008. If UpSpringBaby.com makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document which is always located on this web site. UpSpringBaby.com may change, modify, add, or remove portions of this policy at any time, and any changes will become effective immediately upon being posted unless stated otherwise.

10. Links to Third Party Sites

    Our web sites may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked sites may be different from our privacy policy. You access such linked sites at your own risk. You should always read the privacy policy of a linked site before disclosing any personal information on such site.